Jul 30, 2020
Luke Nesler is joined by Scott Wallenberg as they discuss how advertising in the sport has changed over the years and how brands can stay relevant today.
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Jul 29, 2020
In 2005, there was no chance this would work. No cell-phone signal will ever reach Loretta Lynn Ranch, high-speed internet and YouTube essentially didn’t exist—and yet there was an idea to create a daily video highlight show from the AMA Amateur Nationals. A 19-year-old video kid named Wes Williams lied and said he...
Jul 24, 2020
Luke Nesler is joined by Jimmy Button to discuss working with the sport's top riders, how the internet has changed the way deals are structured, and what's important to the brands his athletes represent.
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Jul 16, 2020
Malcolm Stewart is a lovable character in the pits, but that likability has shrouded his competitiveness. Malcolm quietly put together a strong 2020 season in Monster Energy Supercross, taking seventh in points and ending the year with a series of top-five results and a heat win. But his Bullfrog...
Jul 16, 2020
Luke Nesler is joined by bicycle suspension guru Jordi Cortes to talk about Fox Bike's hit internet video series DIALED. The series documenting Fox's team has been a major hit in the past 12 months, and Luke is joined by Jordi to talk about how it has helped grow the Fox brand.
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